Skip to content
Let's talk

Category

SEO

Every Onetouch article on SEO — strategy, craft and the decisions behind the work.

  • Patch panel cables in a rack, the network layer where a crawler that ignores robots.txt is actually stopped
    SEO 7 min read

    Which AI crawlers to allow and which to block

    AI bots do three different jobs: collect training data, fetch pages to ground an answer, and follow a link a user just asked about. Blocking them as one group costs visibility you probably want.

  • An open book with a single passage marked in highlighter and the rest of the page left untouched
    SEO 8 min read

    How AI assistants choose the sources they cite

    What retrieval pipelines, crawler documentation and published research actually establish about generative engine optimization, and the much longer list of things nobody has evidence for yet.

Let’s start a new case of study together

01.

What do you need...

02.

Your budget is...

03.

Do you have a specific deadline?

04.

Attach a project brief if you’d like!

Attach a project brief if you’d like!

05.

About you...