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Every Onetouch article on Performance Marketing — strategy, craft and the decisions behind the work.
For a hotel, restaurant or dive shop the funnel is a physical place. Growth comes from map presence, earned reviews and a direct channel that is cheaper than the commission you already pay.
Nearly three quarters of pages in Google's top 10 are more than three years old, and under 2% of new pages get there within a year. That arithmetic decides how a small team should split its week.
Google kept third-party cookies in Chrome in July 2024, and measurement is still degraded. Consent gaps, modelled conversions, incrementality tests and surveys each answer a different question.