Business 9 min read
The best marketing agencies in Honduras (2026 guide)
A sourced look at 9 agencies operating in Honduras in 2026—services, verifiable awards, and the criteria used to select them, Onetouch included.
Category
Business
Every Onetouch article on Business — strategy, craft and the decisions behind the work.
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Business 7 min readWhat to ask before approving an AI budget
Most AI budgets get approved without a baseline, an owner or an exit price. Six questions separate a pilot with a decision attached from a purchase nobody will be able to evaluate a year later.
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Business 4 min readWhy qualified leads die between marketing and sales
Most leads are not lost in the campaign. They are lost in the handoff, where nobody agreed what qualified means, nobody owns the first response, and the CRM record is too thin to act on.
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Business 7 min readThe operating system of a modern studio
Four disciplines under one roof only work when the operating system is explicit: who owns an outcome, which rituals exist, how capacity is read, and what the P&L actually rewards. Here is the shape of it.
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Business 7 min readWhat changes when a Honduran studio opens an office in Spain
Opening a Spanish office changes how a Honduran studio invoices, charges VAT, collects and bids for public work long before it changes anything creative. These are the rules that decide the setup.
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Business 4 min readBoard-level metrics for a brand and web investment
Boards do not approve budgets on impressions. Four numbers travel: pipeline contribution, cost per qualified lead, retention, and the share of spend going long. The fourth item is what attribution cannot show.
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Business 4 min readHow to price creative work when the buyer has nothing to compare it to
A single price gets measured against whatever number the buyer heard last. Three scoped tiers, written decision criteria and an explicit exclusions list make the comparison happen inside your proposal.
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Business 4 min readLeading a services team through a demand shock
What the April and May 2020 data actually showed, and how a creative and technology team should respond: fixed costs before headcount, weekly cash, honest client conversations, and the work that held up.
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Business 4 min readThree questions that decide if a project fails
Most project failures are set before the contract is signed. Three qualification questions — who signs off, what happens if the date moves, and what the client will do with the work after launch.
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Business 4 min readBuilding a company that survives its founder
Founder dependency is a documentation problem before it is a leadership one. What to write down first, who should own each recurring outcome, and the standards that let a services company run without one person.
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Business 4 min readCash flow is a design constraint, not an accounting detail
Profit and cash are different numbers, and only one pays salaries. How payment terms, deposits and milestone structure decide what a services company can take on, and what to change first.
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Business 4 min readWhen a founder stops being the best person in the room
A founder becomes the company's constraint when every craft decision still needs one signature. What the first senior hire is for, how to hand over a discipline, and how to tell the handover worked.
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Business 4 min readWhy we quote scope, not hours
Hourly billing prices effort and leaves the outcome unowned. Fixed-scope pricing moves estimating risk to the side that controls it, and forces both parties to define done before work starts.
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Business 4 min readSelling creative work in a price-driven market
When buyers compare proposals on price alone, the answer is not to argue about value. It is to change what is being compared: qualify earlier, write scope that is not interchangeable, and decline the rest.
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Business 4 min readWhat a business buys when it buys a website
Commissioning a website buys a commercial asset with an annual running cost, not a finished file. What the build price covers, which costs continue after handover, and who should own the site.