Category
Every Onetouch article on Branding — strategy, craft and the decisions behind the work.
Type scales that survive a 320-pixel viewport, a color system defined as contrast pairs rather than swatches, dark mode as a designed state, and the WCAG ratios that constrain the palette before anyone picks a color.
How to get consistent, usable product photography without a studio budget: a shot list that controls cost, one light and a bounce, color management, and the difference between a hero frame and catalogue coverage.
The five stages of a logo project as we run them: audit, constraints, sketch and reduction, testing at real size, and a documented file matrix. The handover document is the deliverable, not the drawing.
A mark has to work at 16 pixels, in a single color, and be recognized before it is read. Meaning arrives through years of repetition, not through the drawing. What that means for the brief you write.