Creative Technology

Every Onetouch article on Creative Technology — strategy, craft and the decisions behind the work.

Creative Technology Mar 7, 2023 4 min read

Motion as a brand asset, not decoration

Easing curves, duration scales and choreography defined once at brand level, shipped as tokens, and bounded by the accessibility rules that govern animation. What a motion system contains and how it gets maintained.
Creative Technology Mar 22, 2022 4 min read

Design tokens are the contract between design and code

Custom properties were defined on 28.6% of mobile pages in the 2021 Web Almanac, but almost none reference another value. That missing alias layer is the difference between variables and design tokens.