Onetouch and TEDxSanPedroSula 2026: The Alliance

Onetouch is the official Media Partner for TEDxSanPedroSula 2026. The alliance was presented in a panel recorded at the Medios Modernos studio, alongside the event's organizing team and confirmed speakers — including the reveal of Jorge Brizuela. The "Rewriting the Future" edition brings together 11 speakers and more than 500 attendees on September 12 at Hotel Copantl.

Key takeaways

• Onetouch is the official Media Partner for TEDxSanPedroSula 2026, announced in a panel recorded at the Medios Modernos studio alongside the organizing team (Medios Modernos / TEDxSanPedroSula, 2026).
• The panel brought together Luis Gustavo Flores, Rodil Rivera, Grace Sarmiento, Montserrat Alberdi, Fernanda Guardado —Chief Marketing Officer at Onetouch— Jorge Brizuela, and Josué Cover, representing the municipality.
• The announcement included the reveal of Jorge Brizuela, director of The Golden Pig, as one of the 11 confirmed speakers for 2026.
• TEDxSanPedroSula 2026 takes place on September 12 at Hotel Copantl, with capacity for more than 500 attendees (Fundahrse, August 26, 2026).
• Onetouch's team on this alliance includes founding partners David Bustillo, Luis Aguilar, and Mike Fernández, plus Fernanda Guardado leading content.

How was the alliance between Onetouch and TEDxSanPedroSula announced?

The announcement took a conversational format, recorded at the Medios Modernos studio and moderated by Luis Gustavo Flores, TEDxSanPedroSula's organizer. Joining him were Rodil Rivera, his business partner and director of Todo Legal; Grace Sarmiento, director of Bytech and the event's co-organizer; Montserrat Alberdi, a speaker from a previous edition; Fernanda Guardado, Onetouch's Chief Marketing Officer, representing the city's younger generation; Jorge Brizuela, director of The Golden Pig coffee shop; and Josué Cover, press and media relations director for the San Pedro Sula municipality (Medios Modernos / TEDxSanPedroSula, 2026).

The format put the event's organization, a communications ally, a confirmed speaker, and the municipality's voice at the same table —the same cross-section of perspectives the "Rewriting the Future" campaign aims to bring to the stage in September.

What does being from San Pedro Sula mean to the panel?

The conversation opened with a direct round: what does it mean to each panelist to say "I'm from San Pedro Sula." The answers converged on a shared thread —entrepreneurial spirit, pride, and responsibility— even as each framed it through their own lens: some described a practical, orderly city; others, the country's industrial engine; and others, a shared responsibility to carry forward not just the city, but Honduras as a whole (Medios Modernos / TEDxSanPedroSula, 2026).

That idea of shared origin —a city defined by what it builds, not only by what it inherits— is the same premise behind the campaign concept Onetouch helps bring to the public.

What challenges does the panel acknowledge for the city?

The panel didn't limit the conversation to the positives. Josué Cover, representing the municipality, outlined ongoing initiatives —digitized municipal processes, a priority service window for major taxpayers— while acknowledging open challenges in energy, waste management, and the pace of construction permitting. Rodil Rivera also raised the opportunity to strengthen alternative legal mechanisms, such as commercial arbitration, to keep pace with the city's investment growth (Medios Modernos / TEDxSanPedroSula, 2026).

The panel's call was for closer dialogue between local authorities and citizens: acknowledging today's limits without letting that undercut the edition's central argument —that those limits aren't permanent.

The reveal: Jorge Brizuela, TEDxSanPedroSula 2026 speaker

The panel's central moment was confirming Jorge Brizuela as one of the 2026 edition's speakers. Brizuela runs The Golden Pig, San Pedro Sula's coffee shop ranked among the world's 100 best in both 2025 and 2026 (Fundahrse, August 26, 2026). On the panel, Brizuela connected his own story to the edition's concept: a deeply Honduran industry, coffee, earning international recognition from San Pedro Sula.

Montserrat Alberdi on what a TEDx talk leaves behind, ten years later

Montserrat Alberdi gave her own TEDxSanPedroSula talk a decade ago; it has since passed 200,000 views. On the panel, she described what that process meant to her: moving from fear of exposing herself on stage to finding, in that same exposure, a way to connect with people going through something similar (Medios Modernos / TEDxSanPedroSula, 2026).

Her story illustrates a point Grace Sarmiento raised about the platform's value: TEDx doesn't just spotlight ideas that are already known —it also surfaces local initiatives, such as the community organization Warrior Sul Nation she cited as an example— that would otherwise struggle to reach beyond their own community.

Fernanda Guardado. From creating content through stage fright to leading Onetouch's marketing team

Fernanda Guardado, now Chief Marketing Officer at Onetouch, shared her own path on the panel. A couple of years ago she was creating content about entrepreneurship and marketing while dealing with anxiety around putting herself out there publicly. Grace Sarmiento's support, and the decision to keep publishing despite the fear, led to a job opportunity at Onetouch, where she still leads content and marketing today (Medios Modernos / TEDxSanPedroSula, 2026).

That personal path also explains, in part, why Onetouch gets involved in a project like TEDxSanPedroSula: the conviction that giving an idea room —even when the person sharing it is afraid to— can change a career.

The team behind the alliance

On Onetouch's side, the alliance involves all three founding partners —David Bustillo, Luis Aguilar, and Mike Fernández— along with Fernanda Guardado, Chief Marketing Officer, directly responsible for the campaign's content and execution. On TEDxSanPedroSula's side, the project is led by Luis Gustavo Flores, organizer, and Grace Sarmiento, co-organizer and director of Bytech.

How this alliance turns into day-to-day campaign work —the timeline, the visual system, and the logic behind "Rewriting the Future"— is the subject of the second article in this series.

Frequently asked questions

Closing

A communications alliance is better understood by how it's announced than by how it's described afterward. The panel recorded at Medios Modernos wasn't just a sponsorship announcement: it was a live demonstration of the premise behind the whole campaign —that a city's stories, told by the people living them, are what end up rewriting what that city can become. The next step, documented in the second article in this series, is how that premise turns into a timeline, a visual system, and content production.