- Branding
- 2026
- Honduras
NÓMADA
NÓMADA is a new restaurant in Río de Piedras, San Pedro Sula, built around fire, cuts of meat and ingredients gathered from kitchens around the world.
Its ambition goes beyond a dinner reservation: a contemporary experience where food, architecture and detail work as one — sophisticated, yet close.
ONETOUCH turned that vision into a structured, recognizable brand, ready to connect with its audience before the first table was served. The work spanned brand consulting, visual identity, creative direction, content production and digital launch strategy.
The challenge
The starting point was a concept developed by Food Gurus, which set the foundations of the experience and of NÓMADA’s gastronomic universe.
Our task was to interpret that vision and turn it into a coherent identity system — one able to communicate sophistication without losing warmth, and personality without relying on the category’s usual visual codes.
There was an added layer: introducing a new brand to the market while the physical experience was still unseen. NÓMADA needed a narrative capable of creating curiosity, recognition and anticipation from its very first digital interactions.
Solution
We started with strategic consulting and an analysis of the original concept — the client’s vision, value proposition, brand personality and the experience NÓMADA set out to deliver. From there, a creative brief aligned every decision across design, communication and content.
The identity builds on a palette drawn from natural materials — terracotta, deep olive, desert sand, Nómada wood, deep charcoal and ivory — paired with Rustic Cuntry and Neulis Neue to balance editorial character with contemporary clarity. The system extends to editorial and digital pieces, menus, uniforms and in-restaurant touchpoints, so the brand reads the same in any medium.
Photo and video production carried that atmosphere into content: fire, cuts, ingredients and space, art-directed to match the identity. With the visual universe in place, we structured a teaser campaign for Facebook and Instagram, backed by Meta Ads, to introduce the brand progressively and build an audience eager to discover it.
Impact
NÓMADA reaches the market with a complete brand ecosystem: a structured visual identity, a consistent creative language, a library of audiovisual assets and a digital launch strategy in motion.
In its first week, the teaser campaign showed positive early signals, laying the groundwork to keep building NÓMADA’s presence and recognition.
Beyond design, the project is an end-to-end brand build — from interpreting a business vision to its first connection with the market. A brand doesn’t begin when its doors open. It begins when people start imagining the experience.
Credits
- Creative Director Miguel Fernández
- Leadership David Bustillo
- Vision Luis Aguilar
Expertise
- Brand Strategy
- Brand Identity
- Creative Direction
- Food Styling & Photography
- Social Content Production
- Video Production
- Marketing Strategy
