Brand Manager

We are looking for a brand manager to take ownership of how client brands behave in the market: what they say, where they show up, and whether any of it adds up to something coherent.

About the role

This is a client-facing role with real authority over the work. You will lead a set of accounts, translate business objectives into brand and content direction, and steer the strategists, designers, producers and media people who execute it.

The difference from a network agency is scope. Here the brand system, the website, the content shoot and the paid campaign are built by the same team, so the decisions you make reach the market intact — and you get to see what actually happened.

What you’ll do

• Own brand direction for your accounts: positioning, messaging, tone and visual consistency across every channel.
• Translate a client’s commercial objectives into an annual plan of campaigns, content and activations, and defend it.
• Brief creative and production teams properly. A weak brief is your fault, not theirs.
• Lead client relationships day to day: presentations, reviews, difficult conversations, renewals.
• Coordinate campaign launches across social, paid, web, PR and events.
• Read the results — reach, engagement, conversion, brand tracking where it exists — and change the plan when the numbers say so.
• Keep the account healthy: scope, hours, expectations, profitability.

What we’re looking for

• 4+ years in brand, marketing or account leadership, agency-side or brand-side.
• A track record of campaigns that actually ran, with your specific role in them clear.
• Strategic writing: you can put a positioning, a brief and a plan on paper and make people agree with them.
• Confidence in front of clients, including when the news is bad.
• Working fluency with the whole funnel. You do not need to run the ads, but you need to understand what the media team is telling you.
• Professional Spanish, and English strong enough to work with international clients and partners.

Nice to have

• Experience across both Central American and Spanish or wider European markets.
• Retail, real estate, hospitality, financial services or FMCG exposure.
• Comfort with analytics platforms: GA4, Meta and LinkedIn business suites, Looker Studio.
• Having launched a brand from zero, not only maintained one.
• Having managed or mentored a team.

How we work

Hybrid from San Pedro Sula or Madrid, 3 days a week in the studio, with client meetings on top. Expect some travel between markets and to client sites.

We work in small mixed teams and decide things quickly. You will have real latitude on your accounts and be accountable for what happens to them.

What you’ll find at Onetouch

• 150+ clients across 20+ industries since 2016, and briefs that run from brand launches to digital transformation.
• One team holding strategy, creative, technology, content and performance, so your plan does not die in a handoff.
• Direct exposure to founders and senior client stakeholders.
• Honduras and Spain, and campaigns that have to work in both.
• Room to grow into a strategy or client-leadership track.