Onetouch is a digital studio building premium websites, brand systems, and product experiences with motion, performance, and accessibility at the core.https://onetouch.hn/enhttps://onetouch.hn/news/nis2-dora-marketing-website-vendors/https://onetouch.hn/news/nis2-dora-marketing-website-vendors/Most marketing sites are out of scope of NIS2 and DORA on their own. The duty arrives through the client: supply chain security under Article 21, mandatory contract clauses under Article 30, and a reporting clock.Tue, 28 Jul 2026 09:00:00 GMTAlejandro Navarrohttps://onetouch.hn/news/onetouch-madrid-first-european-office/https://onetouch.hn/news/onetouch-madrid-first-european-office/After more than a decade of work across Central America, Onetouch begins its European expansion from Madrid, led by Alejandro Navarro as Managing Director & Partner.Thu, 16 Jul 2026 18:00:00 GMTAlejandro Navarro, David Bustillohttps://onetouch.hn/news/rebranding-a-94-year-old-institution/https://onetouch.hn/news/rebranding-a-94-year-old-institution/The Cámara de Comercio e Industria de Cortés carried nearly a century of institutional meaning — but its brand no longer matched its ambition.Sun, 12 Jul 2026 08:47:00 GMTAlejandro Navarrohttps://onetouch.hn/news/digitalize-distribution-operation-without-replacing-erp/https://onetouch.hn/news/digitalize-distribution-operation-without-replacing-erp/Visibility, tracking and customer-facing status do not require a new ERP. They require a read-only integration layer, an event log and one status page, built on records the ERP already holds.Tue, 23 Jun 2026 15:00:00 GMTManuel Rodríguezhttps://onetouch.hn/news/which-ai-crawlers-to-allow-and-which-to-block/https://onetouch.hn/news/which-ai-crawlers-to-allow-and-which-to-block/AI bots do three different jobs: collect training data, fetch pages to ground an answer, and follow a link a user just asked about. Blocking them as one group costs visibility you probably want.Tue, 09 Jun 2026 14:00:00 GMTLuis Aguilarhttps://onetouch.hn/news/inside-the-mindset-of-onetouch-s-ceo/https://onetouch.hn/news/inside-the-mindset-of-onetouch-s-ceo/Sat, 16 May 2026 12:31:00 GMThttps://onetouch.hn/news/creating-and-learning-at-festival-de-antigua/https://onetouch.hn/news/creating-and-learning-at-festival-de-antigua/Sat, 16 May 2026 12:21:00 GMThttps://onetouch.hn/news/hospitality-brand-growth-local-search-direct-booking/https://onetouch.hn/news/hospitality-brand-growth-local-search-direct-booking/For a hotel, restaurant or dive shop the funnel is a physical place. Growth comes from map presence, earned reviews and a direct channel that is cheaper than the commission you already pay.Tue, 12 May 2026 15:00:00 GMTFernanda Guardadohttps://onetouch.hn/news/behind-every-launch-there-s-a-team/https://onetouch.hn/news/behind-every-launch-there-s-a-team/Mon, 04 May 2026 16:52:00 GMThttps://onetouch.hn/news/new-website-launch/https://onetouch.hn/news/new-website-launch/Some things you build for clients. This one, we built for ourselves. A new website that finally reflects who we are, what we believe, and where we're going.Fri, 01 May 2026 20:53:00 GMThttps://onetouch.hn/news/ai-agents-in-the-mid-market-eighteen-months-on/https://onetouch.hn/news/ai-agents-in-the-mid-market-eighteen-months-on/What actually changed between the agent announcements of late 2024 and practice in mid-sized companies in 2026: where agents landed, the integration layer that made them possible, and the failures reported.Tue, 21 Apr 2026 09:00:00 GMTAlejandro Navarrohttps://onetouch.hn/news/questions-before-approving-an-ai-budget/https://onetouch.hn/news/questions-before-approving-an-ai-budget/Most AI budgets get approved without a baseline, an owner or an exit price. Six questions separate a pilot with a decision attached from a purchase nobody will be able to evaluate a year later.Tue, 10 Mar 2026 15:00:00 GMTDavid Bustillohttps://onetouch.hn/news/iargo-from-industrial-contractor-to-advanced-engineering-brand/https://onetouch.hn/news/iargo-from-industrial-contractor-to-advanced-engineering-brand/In industries where precision is not optional, a brand cannot simply look good.Tue, 10 Mar 2026 11:32:00 GMTAlejandro Navarrohttps://onetouch.hn/news/why-branding-is-so-important-for-any-brand/https://onetouch.hn/news/why-branding-is-so-important-for-any-brand/In industries where precision is not optional, a brand cannot simply look good.Thu, 12 Feb 2026 12:18:00 GMTDavid Bustillohttps://onetouch.hn/news/astro-islands-and-the-cost-of-javascript/https://onetouch.hn/news/astro-islands-and-the-cost-of-javascript/The median page shipped 632 KB of JavaScript to mobile in 2025. Islands architecture makes that number a decision rather than a default, but only if someone measures the bundle after every release.Tue, 20 Jan 2026 14:00:00 GMTLuis Aguilarhttps://onetouch.hn/news/agent-write-access-to-your-crm/https://onetouch.hn/news/agent-write-access-to-your-crm/An agent that only reads produces a wrong answer someone notices. An agent that writes produces a wrong record everything downstream inherits. Four controls decide which of the two you are building.Tue, 18 Nov 2025 15:00:00 GMTLuis Aguilarhttps://onetouch.hn/news/why-qualified-leads-die-between-marketing-and-sales/https://onetouch.hn/news/why-qualified-leads-die-between-marketing-and-sales/Most leads are not lost in the campaign. They are lost in the handoff, where nobody agreed what qualified means, nobody owns the first response, and the CRM record is too thin to act on.Tue, 21 Oct 2025 15:00:00 GMTManuel Rodríguezhttps://onetouch.hn/news/how-ai-assistants-choose-the-sources-they-cite/https://onetouch.hn/news/how-ai-assistants-choose-the-sources-they-cite/What retrieval pipelines, crawler documentation and published research actually establish about generative engine optimization, and the much longer list of things nobody has evidence for yet.Tue, 16 Sep 2025 09:00:00 GMTAlejandro Navarrohttps://onetouch.hn/news/durable-content-versus-campaign-bursts/https://onetouch.hn/news/durable-content-versus-campaign-bursts/Nearly three quarters of pages in Google's top 10 are more than three years old, and under 2% of new pages get there within a year. That arithmetic decides how a small team should split its week.Tue, 19 Aug 2025 15:00:00 GMTFernanda Guardadohttps://onetouch.hn/news/operating-system-of-a-modern-studio/https://onetouch.hn/news/operating-system-of-a-modern-studio/Four disciplines under one roof only work when the operating system is explicit: who owns an outcome, which rituals exist, how capacity is read, and what the P&L actually rewards. Here is the shape of it.Tue, 17 Jun 2025 14:00:00 GMTDavid Bustillohttps://onetouch.hn/news/build-buy-or-wrap-an-ai-capability/https://onetouch.hn/news/build-buy-or-wrap-an-ai-capability/Build on a model API, buy a vertical product, or turn on a feature in software you already pay for. The three paths compared on cost curve, EU data residency and the switching cost nobody quotes.Tue, 13 May 2025 09:00:00 GMTAlejandro Navarrohttps://onetouch.hn/news/ai-features-in-crm-data-requirements/https://onetouch.hn/news/ai-features-in-crm-data-requirements/Lead scoring, summarization and next-best-action are marketed together and fail differently. The published minimums from Salesforce, HubSpot, Microsoft and Zoho, and how to test a vendor claim before rollout.Tue, 11 Mar 2025 15:00:00 GMTLuis Aguilarhttps://onetouch.hn/news/eu-ai-act-timeline-to-put-in-your-calendar/https://onetouch.hn/news/eu-ai-act-timeline-to-put-in-your-calendar/Regulation (EU) 2024/1689 applies in stages between February 2025 and August 2027. Here are the risk tiers, the provider and deployer split, the transparency duties for general-purpose models, and the fines.Tue, 12 Nov 2024 09:00:00 GMTAlejandro Navarrohttps://onetouch.hn/news/attribution-after-third-party-cookies/https://onetouch.hn/news/attribution-after-third-party-cookies/Google kept third-party cookies in Chrome in July 2024, and measurement is still degraded. Consent gaps, modelled conversions, incrementality tests and surveys each answer a different question.Tue, 15 Oct 2024 15:00:00 GMTFernanda Guardadohttps://onetouch.hn/news/european-accessibility-act-website-requirements/https://onetouch.hn/news/european-accessibility-act-website-requirements/Directive (EU) 2019/882 applies from 28 June 2025. Which products and services it covers, who is exempt, what EN 301 549 and WCAG 2.1 AA ask of a front-end team, and a remediation order that fits releases.Tue, 24 Sep 2024 14:00:00 GMTLuis Aguilarhttps://onetouch.hn/news/brand-system-that-holds-on-screen/https://onetouch.hn/news/brand-system-that-holds-on-screen/Type scales that survive a 320-pixel viewport, a color system defined as contrast pairs rather than swatches, dark mode as a designed state, and the WCAG ratios that constrain the palette before anyone picks a color.Tue, 09 Jul 2024 15:00:00 GMTMike Fernándezhttps://onetouch.hn/news/honduran-studio-opening-office-spain/https://onetouch.hn/news/honduran-studio-opening-office-spain/Opening a Spanish office changes how a Honduran studio invoices, charges VAT, collects and bids for public work long before it changes anything creative. These are the rules that decide the setup.Tue, 16 Apr 2024 15:00:00 GMTDavid Bustillohttps://onetouch.hn/news/llm-feature-in-production-retrieval-evaluation-cost/https://onetouch.hn/news/llm-feature-in-production-retrieval-evaluation-cost/Most LLM features fail on retrieval, not on model choice. What decides whether one ships: passages good enough to answer, an evaluation set you own, a token and latency budget, and a fallback path.Tue, 20 Feb 2024 15:00:00 GMTLuis Aguilarhttps://onetouch.hn/news/board-level-metrics-brand-investment/https://onetouch.hn/news/board-level-metrics-brand-investment/Boards do not approve budgets on impressions. Four numbers travel: pipeline contribution, cost per qualified lead, retention, and the share of spend going long. The fourth item is what attribution cannot show.Tue, 10 Oct 2023 14:00:00 GMTDavid Bustillohttps://onetouch.hn/news/generative-ai-what-companies-put-into-production/https://onetouch.hn/news/generative-ai-what-companies-put-into-production/One year of generative AI in companies, measured against the announcements: what reached production, why internal tools went first, and which governance questions regulators raised before any law existed.Tue, 18 Jul 2023 09:30:00 GMTAlejandro Navarro