NEWSLETTER 5 min read
IARGO: From Industrial Contractor to Advanced Engineering Brand
In industries where precision is not optional, a brand cannot simply look good.
ONE NEWS
Strategy, design, and technology that drive brand growth.
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Why branding is so important for any brand
In industries where precision is not optional, a brand cannot simply look good.
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Web Development 4 min readAstro islands and the cost of JavaScript
The median page shipped 632 KB of JavaScript to mobile in 2025. Islands architecture makes that number a decision rather than a default, but only if someone measures the bundle after every release.
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AI & Automation 4 min readGiving an agent write access to your CRM
An agent that only reads produces a wrong answer someone notices. An agent that writes produces a wrong record everything downstream inherits. Four controls decide which of the two you are building.
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Business 4 min readWhy qualified leads die between marketing and sales
Most leads are not lost in the campaign. They are lost in the handoff, where nobody agreed what qualified means, nobody owns the first response, and the CRM record is too thin to act on.
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SEO 8 min readHow AI assistants choose the sources they cite
What retrieval pipelines, crawler documentation and published research actually establish about generative engine optimization, and the much longer list of things nobody has evidence for yet.
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Performance Marketing 4 min readHow durable content and campaign bursts pay back differently
Nearly three quarters of pages in Google's top 10 are more than three years old, and under 2% of new pages get there within a year. That arithmetic decides how a small team should split its week.
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Business 7 min readThe operating system of a modern studio
Four disciplines under one roof only work when the operating system is explicit: who owns an outcome, which rituals exist, how capacity is read, and what the P&L actually rewards. Here is the shape of it.
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AI & Automation 4 min readBuild, buy or wrap: three ways to add an AI capability
Build on a model API, buy a vertical product, or turn on a feature in software you already pay for. The three paths compared on cost curve, EU data residency and the switching cost nobody quotes.
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AI & Automation 7 min readWhat AI features in a CRM need from your data before they work
Lead scoring, summarization and next-best-action are marketed together and fail differently. The published minimums from Salesforce, HubSpot, Microsoft and Zoho, and how to test a vendor claim before rollout.
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AI & Automation 8 min readThe EU AI Act timeline to put in your calendar
Regulation (EU) 2024/1689 applies in stages between February 2025 and August 2027. Here are the risk tiers, the provider and deployer split, the transparency duties for general-purpose models, and the fines.
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Performance Marketing 4 min readAttribution after third-party cookies and what each method can prove
Google kept third-party cookies in Chrome in July 2024, and measurement is still degraded. Consent gaps, modelled conversions, incrementality tests and surveys each answer a different question.