The Honduran Creative Technology Consultancy Opens Its First European Office

Onetouch, the creative technology consultancy founded in San Pedro Sula, Honduras, in 2016, is opening its first office outside Central America. The new base is in Madrid, marking the start of the company's European operation.

It's a move backed by a concrete track record, not an abstract intention to “go global.”

Onetouch by the numbers, before Madrid

Why Madrid

Spain — and Madrid specifically — works as a natural entry point into the European market: it concentrates demand for creative and technology consulting, an active ecosystem of brands and startups, and a strategic position as a bridge between Europe and Latin America. For a consultancy that already combines strategy, brand, digital product, and production under one team, it's the market where that integrated model has the most room to stand out against agencies fragmented by discipline.

Onetouch is positioning itself as the bridge between the creative and technical execution it has spent a decade perfecting in Latin America and the European market — not as a copy of its Honduras operation, but as a subsidiary built for this market's specifics.

Leading it: someone from inside

The Spain operation is led by Alejandro Navarro, who joins as Managing Director & Partner. Alejandro isn't an outside hire — he's been part of Onetouch since 2022, which gives this launch an edge that's rare in an international expansion: someone in charge who already knows exactly how the company works, its standards, and its culture, with no extra learning curve required.

This isn't just an expansion. It's the beginning of something much bigger.

— Alejandro Navarro, Managing Director & Partner, Onetouch Spain

What changes for the Spanish and European market

For brands in Spain and Europe, Onetouch's arrival means working with a single team instead of coordinating strategy, design, development, and production across separate vendors. It's the same model Onetouch has already used with international franchises, established local brands, and product startups across Central America — now available from Madrid.

For Spain's creative and tech talent ecosystem, it means a new gateway into internationally scoped projects with clients across multiple industries.

Growing the team

Onetouch Spain will build its local Madrid team over the coming months, pairing Spanish talent with the methodology and standards Onetouch has developed over more than a decade. [UPDATE: number of open roles / hiring timeline]

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