- Branding
- 2025
- Honduras
CCIC
The House of Entrepreneurs , Reimagined
The new identity of the CCIC marks a milestone in its 94-year legacy, reflecting renewal, unity, and progress.
Designed under the concept “La Casa de Los Empresarios.” the visual system captures the Chamber’s role as a bridge between tradition and innovation — a symbol of collaboration, growth, and trust within Honduras’s business community.
Developed by ONETOUCH, the rebrand celebrates a new era for the institution, strengthening its purpose: driving business development toward social progress.
The challenge
CCIC’s identity carried almost a century of institutional meaning. But as the business landscape evolved, the brand needed a system capable of expressing its role with greater clarity, relevance, and ambition.
The task was to transform heritage into momentum.
To move beyond a traditional institutional identity and create a brand that could represent a broader idea: a Chamber that connects businesses, enables progress, and contributes to the growth of the communities around them.
Built on the belief that when businesses thrive, communities grow, the new identity had to feel both established and forward-looking — a system designed to honor where CCIC comes from, while giving it the confidence and flexibility to lead what comes next.
Solution
We developed a renewed identity system that honors CCIC’s legacy while giving the Chamber a clearer, stronger, and more contemporary voice.
The new brand translates the idea of “La Casa de los Empresarios” into a flexible visual language designed for institutional communication, member engagement, events, signage, digital platforms, and everyday brand applications.
From the logo evolution to the graphic system, collateral, and environmental touchpoints, every element was designed to feel modern, trustworthy, and deeply connected to Honduras’ business community.
Impact
The rebrand gave CCIC a renewed presence: more modern, cohesive, and aligned with its role as one of Honduras’ most relevant business institutions.
The new identity strengthened brand recognition across physical and digital channels, creating a system that feels consistent, adaptable, and ready for the Chamber’s next stage of growth.
More than a visual update, the project became a statement of continuity and progress — preserving the institution’s heritage while projecting a clearer vision for the future of Honduran enterprise.
Credits
- Creative Director Miguel Fernandez
- Leadership David Bustillo
- Vision Luis Aguilar
Expertise
- Brand Identity
- Brand Strategy
- Experience Strategy
- Creative Direction
- Service Design
- Motion Design
- Digital Product Design
