- Digital development
- 2023
- Honduras
A Modern Digital Experience for FAMEMA
Honduras' leaders in vehicle body innovation
Famema has spent 43 years building what most manufacturers never earn: a proprietary product advantage (fiberglass truck bodies, 30% lighter than the industry standard), 40,000+ units built, and a client roster that includes Pepsi and Honduras' largest agro-industrial names.
None of that reaches Google. The website that carries this reputation runs on duplicated metadata, a tagline where a search term should be, and a single page asked to represent four different products at once. This is not a brand problem. It's a structural one — and it's the reason four decades of trust aren't converting into search demand.
The challenge
Home and Services share the exact same meta description — word for word, in all caps — confirmed by inspecting both pages directly.
The H1 reads as a slogan, not a search term. It mirrors the title and description almost exactly, so three separate assets end up saying one thing instead of three.
Refrigerated, dry, flatbed, and custom bodies — four distinct products, four distinct searches — are compressed into a single page, splitting demand instead of capturing it.
San Pedro Sula, the city behind the brand, appears nowhere in the metadata. For an industrial buyer sourcing locally, that's an invisible business.
Credits
- Frontend Developer Alejandro Navarro
- Creative direction Miguel Fernandez
Expertise
- Full-Stack Development
- Frontend Development
- Digital Product Design
- CMS Development
- UX Design
- UI Design
- Creative Development
